Along the way, we watch him take off on some of his well-known films such as “Zoolander” and “There’s Something About Mary” as we see him in full CGI glory battling a monster in chainmail, “proposing” to Rachel Dratch (who accidentally kicks him in the face) and faking a friendship with an R2-D2-type droid. Pepsi, “Great Acting or Great Taste? Ben Stiller”īen Stiller puts his comedic chops to work for Pepsi Zero Sugar in this spot, which draws back the curtain on ad puffery, asking viewers whether he truly loves the product, or whether he’s putting on an act. See also: Read more about this campaign here But this is a hilarious revival of the format-and a nice swan song for Anomaly on the account.
Sure, David Letterman pioneered the celeb drive-through gag 30 years ago. And the arrival of his wife, Jennifer Lopez, at the end is the perfect kicker-the one person who’ll keep making fun of him no matter what. The thick Boston accents, including Affleck’s own, lend a nice authenticity. Turns out he can laugh at himself! (That he looks like he just rolled out of bed only makes it better-seems he’s legitimately not as worried about his image as you might expect.) Beyond that, the footage of the surprised customers is, of course, gold. He’s been photographed a number of times scowling as he struggled to carry his Dunkin’ order-which proved he’s a real customer, but also framed him as a cranky lout worthy of ridicule. First of all, the memes involving Affleck and Dunkin’ go back years. Ben Affleck manning the drive-through at a Dunkin’ in Medford, Massachusetts, is priceless for so many reasons. It’s great to see a brand actually do something fun with a celeb, rather than just throwing them a half-baked script and praying for a miracle. With his daughters and various characters looking on, Stallone shouts to his carved image “Gesundheit!,” which responds with “Thank you.” It’s silly and childish and might draw a few guffaws after a few beers, but we know Paramount+ can do a lot better.ĭunkin’, “Dunkin’ ‘Drive-Thru’ starring Ben Affleck” The “Tulsa King” is seen hanging from his own nose, suspended like the world’s biggest booger, before the mountain “sneezes,” plunging him hundreds of feet into the snow.
This time, the plot reduces them to an ancillary role to focus on Sylvester Stallone, who is suspended from a Mount Rushmore-style carving of his countenance in the rock. Much of the charm of the earlier ads was in the surreal interplay of real and animated characters-mixing Beavis and Butt-Head, Gayle King and Jeff Probst, for example. The campaign’s focus on its “mountain of entertainment” has been a refreshing change from most streaming-service commercials, but with this execution, we’re beginning to wonder if the air is getting a bit thin up there.
Once again we are climbing Paramount’s peak-familiar terrain-following the stars of the streaming service as they scale the symbolic summit.
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